The reason why WordPress survey plugins are developed is so that the many businesses that run on the platform can effectively gather customer feedback. This is so that they can create the market research needed to make the next big business move.
Simple, right? Think again.
Gaining customer feedback is more than just asking your customers questions and analyzing the answers in Google Analytics. You have to make sure that you get accurate data. The best way to do this is to follow this secret:
The secret lies within your company’s survey questions. In order for your company to gain a number of accurate customer feedback, you should know the right questions to ask, when to ask them, and how to ask it. Here are several guidelines that you can follow to do just that:
- It must be simple
- It must be practical
- It must not require too much thought
- It must relate to your company’s experience and needs
By following these guidelines, then you’ll definitely come up with the right questions for your WordPress Survey plugin. As a result, you will then receive heaps of feedback from your customers. In contrast with this, asking the wrong questions to your customers will result in poor quality information or none at all.