How To Achieve Top Mobile App Store Search Rankings

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The best way to go all out with your app is by featuring it on the App store. But simply featuring your app won't prove to be enough. There is a need of optimizing it for higher application store rankings.

The ordeals of achieving higher ranks are no longer faced by websites alone. Apps are very much a part of this ranking game now. With the emergence of ASO, achieving top app store rankings proves to be a necessity for app developers.

ASO can prove to be a highly daunting task for first-time developers. If you are one of them, your hassles are going to increase while performing ASO along with your Application Launch.

Significance of Higher Ranks

Regardless of your app store, top rankings can take your sales goals forward alongside popularizing your application like never before! Apart from finding potential customers, high ranks will enhance your sales revenue too. 
All you need to do is pay attention to app store optimization and invest the right amount of time and finances. However, that will only help you win half the battle. Proper strategies and unique ASO tactics will save your day.

Let's get down to basics and check out the most effective strategies for higher application store rankings.

Before embarking on the project, you must keep several aspects in mind. As a creative app developer, your focus must always be on achieving holistic rankings. Apart from that, you must develop a common strategy appropriate for several app stores. Your application store optimization tactics as well as your app. store listings must find the best responses in every popular platform such as Play Store, Google Play, and others.

Market statistics speaks galore about the significance of acquiring high app store rankings. It goes without saying that every ingenious app developer wishes to maximize his ROIs. And that is only possible by reaching out to a wider customer-base.

If stats are anything to go by, then it is seen that a whopping 47% of iPhone users in United States rely on application store searches while downloading apps. Another statistics suggests that almost 67% of user discover that the last app downloaded by them was via app store.

Tips To Achieve Higher Rankings

With such statistical data on display, it becomes imperative to achieve higher app store rankings. And it is here that we arrive at the question how?

• Targeted Keywords in App Title And Description

Apps with keywords in their description and title enjoy greater popularity, compared to ones without keywords. Since your app description proves to be a critical selling factor for your apps, it will wise to include keywords.

• Localization

If your application succeeds in diminishing linguistic barriers, there's simply nothing like it. Think of localized, region-specific keywords, and spread the word to numerous consumers.

• App Reviews And Ratings

Although this aspect is not under your control, you can still include positive reviews and flush out the negative ones. Request for positive reviews directly from your app, and help it climb higher up in app stores.

Keeping these aspects in mind, you can achieve high application store rankings!

About Author:

I am Director of Operation at EZ Rankings, with experience of more than 13 years, I have mentored several leaders in the industry. I love writing about App Store Optimization and SEO India. Find details at ezrankings.org