Porcupine Communications

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In his book, “How Do You Pet a Porcupine?” highly successful marketing and communications professional Roger Hall shares his hard-earned insight on the tough challenge of company communications. And make no mistake, he warns: without effective internal communication, all other efforts in planning, marketing and sales will prove inefficient and even counterproductive! Companies with ineffectual internal communications will not survive, he warns.

… When employees feel a lack of support, they get their backs up, especially when change is involved… in comparison to another animal, the porcupine, we tend to “ball up” when threatened with the idea of having to modify our behavior … we have an instinctual tendency to shoot quills at anyone who asks us to change our work patterns.
Now, Porcupine Communications offers communications tools based on this insightful book — tools to help companies identify and soothe ruffled “quills” and get down to the business of successful, productive teamwork!
Hall’s book offers seven crucial points to help identify and deal with problematic internal communications at all levels within an organization. And identify and deal with we must, because it’s an inside job…

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